Alfred's Journey So Far
Launched in 2021 as an innovative extension of InsuranceMarket.ae, myAlfred began as a platform offering exclusive partner benefits to policyholders.
Today, it has evolved into a unified super-app. Your single destination to buy & manage insurance, make payments, and enjoy lifestyle rewards, all in one seamless experience.
Bill Payments
Everything You Need,
All In One Place
Whether you're buying a policy, settling bills, discovering the latest dining deals, or unlocking premium member rewards myAlfred connects your daily needs into a smooth, unified digital journey.
Insure Anything
From your car, home, health, travel or even your smart phone. Alfred's got it all covered.

Rewards You Will Love
Enjoy exclusive deals from over 150+ top brands in the UAE.

Pay Bills Instantly
Settle your bills locally and across 14+ countries in seconds.

Recharge Instantly
Recharge in 125+ countries - anytime, anywhere, instantly.
Discover More. Save More
Our expanding ecosystem features savings and services across all lifestyle categories. Discover exclusive deals tailored just for you.
Alfred brings you 150+ amazing
brands and growing.





Our Mission
To build a single digital destination for everything that matters, where insurance, payments, rewards and everyday services work together, effortlessly.

What's Next?
myAlfred is continuously expanding into new categories and smart services, so you never need to look anywhere else. More verticals, more rewards, more convenience, all inside one app.

Download myAlfred
Insurance, lifestyle & payments, all in one single app.






