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myAlfred

Alfred's Journey So Far

Launched in 2021 as an innovative extension of InsuranceMarket.ae, myAlfred began as a platform offering exclusive partner benefits to policyholders.

Today, it has evolved into a unified super-app. Your single destination to buy & manage insurance, make payments, and enjoy lifestyle rewards, all in one seamless experience.

150+Partner Brands
4Core Services
120+Countries For
Bill Payments
100K+Happy Users
Alfred giving thumbs up

Everything You Need,
All In One Place

Whether you're buying a policy, settling bills, discovering the latest dining deals, or unlocking premium member rewards myAlfred connects your daily needs into a smooth, unified digital journey.

Insure Anything

Insure Anything

From your car, home, health, travel or even your smart phone. Alfred's got it all covered.

Rewards You Will Love

Rewards You Will Love

Enjoy exclusive deals from over 150+ top brands in the UAE.

Coming Soon
Pay Bills Instantly

Pay Bills Instantly

Settle your bills locally and across 14+ countries in seconds.

Coming Soon
Recharge Instantly

Recharge Instantly

Recharge in 125+ countries - anytime, anywhere, instantly.

Discover More. Save More

Our expanding ecosystem features savings and services across all lifestyle categories. Discover exclusive deals tailored just for you.

Alfred brings you 150+ amazing
brands and growing.

Alfred Hero
Rewards
Rewards
Pay Bills
Pay Bills
Insurance Wallet
Insurance Wallet
Mobile Recharges
Mobile Recharges

Our Mission

To build a single digital destination for everything that matters, where insurance, payments, rewards and everyday services work together, effortlessly.

Alfred with Rocket

What's Next?

myAlfred is continuously expanding into new categories and smart services, so you never need to look anywhere else. More verticals, more rewards, more convenience, all inside one app.

Download myAlfred

Insurance, lifestyle & payments, all in one single app.

Alfred Business